The Store

Coming, when it's ready.

Coming soon

We're a small family project. The store comes later — after the first season of episodes is out and we know what people actually want to take home from it.

When it opens, here's what we'd like it to be:

Our own kids' books

Short stories built from the ideas we cover in episodes. Designed to be read aloud at bedtime.

The small-steps shirt

The three-dot mark, soft fabric, simple cut. For kids and grown-ups.

Reframe posters

The phrases we say to our own kids — "you don't know it yet," "try the harder one" — printed for the wall above their desk.

Keychains & small things

Pocket-sized reminders of the practice. Cheap enough to gift to a friend's kid.

We won't sell anything we wouldn't buy for our own family. We'll publish the first item when it's ready — not when a calendar says so.

Be the first to know when the store opens — sign up for the notify list.